Global reward currency Avios, powered by IAG Loyalty, has raised the curtain on its newest partnership with leading theatre and live entertainment ticketing platform, TodayTix, as it continues to expand collection opportunities for its members.
As the first partnership of the year, the new deal will allow members to collect Avios when booking tickets to the theatre and live entertainment, from iconic West End hits such as Wicked, The Lion King and Phantom of the Opera, to must-see new openings such as Paddington the Musical.
Available to Members of The British Airways Club, the new partnership is designed to give customers more ways to collect Avios on everyday spending, helping to power their next getaway or experience.
From today, customers who link their TodayTix Rewards and British Airways Club accounts will collect 1 Avios per £1 spent, when booking tickets through the TodayTix app or website. To celebrate the launch, customers will also collect an introductory bonus of 500 Avios, for new bookings made by 9 February, with other bonuses for first-time customers of TodayTix to be launched at a later date.
Thanks to this deal, ‘all the world’s a stage’ for Members, with theatre and live entertainment tickets helping to power new travel opportunities. Customers can collect Avios on shows like Mamma Mia! and get closer to a Reward Flight to Greece, or collect on tickets to Moulin Rouge! The Musical and put those Avios towards a trip to the French capital, Paris.
The new announcement also unlocks what could be the next must-try travel trend: ‘stage-cations’. Following the growing popularity of ‘set-jetting’, this deal between Avios and TodayTix allows travel-hungry Brits to collect Avios towards flights to the real-life locations of their favourite shows and musicals.
Rob McDonald, IAG Loyalty’s Chief Commercial Officer, said: “Here at IAG Loyalty, it’s showtime for our newest partnership with TodayTix, marking yet another way customers can collect Avios on their everyday spending. With members always planning their next getaway, we expect this new deal to prove incredibly popular with those making the most of the UK’s vibrant entertainment scene.”
Brian Fenty, Co-Founder and CEO of TodayTix Group, said: “We are thrilled to partner with Avios to bring even more value to theatregoers. Whether it’s a West End musical or a world class play, our mission is to make cultural discovery seamless. This collaboration allows us to thank our customers by turning their passion for live entertainment into meaningful travel rewards, making every ticket purchased a passport to a new experience.”
Customers yet to join The British Airways Club or TodayTix Rewards can sign-up for free today, and to link accounts and start collecting Avios with TodayTix, click here.
To find about more about Avios and new ways to collect, visit here…
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