The Olivier Awards 2026 with Cunard will shine a spotlight on the impact of theatre across the UK with the launch of Love Your Local Theatre, celebrating the vital role local theatres play as incubators of talent, championing creativity, connection and culture in communities beyond London.
At the heart of the campaign is a nationwide social media drive inviting audiences to share what their local theatre means to them. Participants are encouraged to post a video, image or graphic celebrating their chosen venue, using the hashtag #LoveYourLocalTheatre. Each eligible post will be entered into a prize draw, with one winner receiving an unforgettable theatre experience of two tickets to the Olivier Awards 2026 with Cunard, a two-night stay at The May Fair Hotel, and £500 in Theatre Tokens to spend at one of 300+ theatres nationwide. The prize draw is open until 11.59pm on Thursday 5 March.
Marking its 50th anniversary, the Olivier Awards will see past winners and nominees recognise the local venues that first inspired them and nurtured their talent. By celebrating these formative connections, Love Your Local Theatre will emphasise the importance of theatres across the breadth of the UK in developing world-class creatives and sustaining the wider theatre ecosystem.
Adrian Lester, Olivier Award-winning actor, said:
“Local theatres across the UK enrich British culture and sustain the theatre ecosystem. My own journey began with Birmingham Youth Theatre at the Midland Arts Centre and Birmingham Rep, which gave me opportunities that shaped the course of my career. These, and many venues across the UK, continue to do the same for generations of artists today.”
Kathy Bourne, President of UK Theatre and Executive Director of Chichester Festival Theatre, said:
“From first performances to lifelong careers, local theatres play a crucial role in nurturing talent and inspiring audiences. Love Your Local Theatre is about celebrating the venues at the heart of our communities and recognising the impact they have on artists, audiences and the wider theatre industry.”
Tickets for the Olivier Awards 2026 with Cunard are now on sale to the public, available here…
OlivierAwards.com | Facebook | X | Instagram | TikTok | YouTube
Leave a Comment