ATG Entertainment launches integrated mobile app to elevate live entertainment experience 

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Global leader in live entertainment, ATG Entertainment, today announces the launch of its new ATG Tickets mobile app, delivering a fully integrated, end-to-end experience for UK theatre and live performance fans.

The app, which is now operating across ATG’s 38 UK venues, is designed as a one-stop digital companion that seamlessly enhances every stage of a customer’s journey.

With just a few taps, customers can enjoy food and drinks delivered directly to their seat, whilst also enjoying instant mobile ticket access, easy upgrades to lounge access and premium extras, and the ability to browse and book upcoming performances, all through one unified platform.
This launch marks a significant milestone in ATG Entertainment’s commitment to modernising the live entertainment experience, and reflects a strategic investment in digital technology connecting the company’s ticketing, venue, and customer services across its UK portfolio.

The unveiling follows an extensive in-house product development and collaboration period across multiple departments within ATG, spearheaded by Chief Product and Technology Officer Richard Zubrik alongside a dedicated programme team who will oversee its evolution going forward.Discussing the magnitude of this project, Zubrik said: “As the UK’s leading live entertainment provider, we’re committed to finding innovative ways to enhance the customer experience at every stage of their journey. Our new app reinforces this commitment by delivering a seamless, connected experience that empowers audiences to shape their night entirely around enjoying world-class live entertainment across our extensive UK venues.

This launch represents an important landmark in how we engage with our customers, and we’re excited to see how the app will continue to evolve and redefine the live entertainment landscape.”

The ATG Tickets mobile app reflects the ever-growing audience demand for convenience, personalisation and premium service within one frictionless platform, and is now available to download on the Apple App Store and Google Play Store in the UK, with international expansion planned in the coming months.