The iconic Edinburgh Festival Fringe will be back once again in August, and TikTok is proud to return as the Official Virtual Stage for 2023. For the second year running, we’ll be working with this one-of-a-kind celebration of performing arts, helping to bring its artists and shows to even bigger audiences than ever before through TikTok.
Every day on TikTok, creators are kickstarting trends, shaping culture and finding a new audience that’s helping to drive their success on the platform and on stages in the real world.
From incredible comedy duo the @sugarcoatedsisters to standout performers @rob_madge and @maxfosh TikTok is where stars from the comedy, music and performing arts scenes get started, going on to create sell-out shows and find real-world success.
So, whether you are heading up to Edinburgh to soak up the live performances, an artist looking for their big break, or embracing the action from afar, here’s how you can experience the magic of the Fringe with TikTok.
Let TikTok be your guide to the Fringe
If you are lucky enough to be heading to Edinburgh and want to follow all the action from the Fringe from the then let TikTok be your guide! Follow the official @EdFringe account and some of the top Fringe venues includingPleasance and Underbelly,for the latest performances, news and behind the scenes content from the world’s most iconic comedy event.
If you’re soaking up the city, be sure to discover all that Edinburgh has to offer using TikTok Places. From the best eats to historic sights, unearth the secret spots that go well beyond a traditional travel guide, collated and recommended by our TikTok community.
Check out shows from TikTok’s comedy creators
TikTok will be supporting four massive TikTok stars to bring their hilarious content to the live stage for the first time in their debut show: Knock Knock.
Hosted by @CocoSarel and starring @henryrowleyy, @StevenMckell and @ayame.p plus more special guests, this is the only stand-up and character show on at the Fringe to feature the fan-favourite, multimillion-viewed hits and characters our community knows and loves.
Of course, Coco, Henry Steven and Ayamé are not the only TikTok creators headed to the Fringe – so be sure to catch @abiclarkecomedy at Laughing Horse at City cafe,@dahngelo at Assembly George Square and@mammybanter at The Stands New Town Theatre.
Get a front row seat from home
Missed the train to Edinburgh? No stress – you can get your daily Fringe fix from the comfort of your own home! Simply…
🔎 Search #EdFringe for content highlights from some of the biggest venues, creator performances and show recommendations.
🎥 Share your reviews and join the conversation using the hashtag #EdFringe.
Helping stars get started
As the home of up and coming comedy talent, TikTok will be working alongside the Edinburgh Festival Fringe Society to support emerging talent across the performing arts scene.
From providing workshops to masterclasses with experts, TikTok will showcase how any budding performer can unlock the opportunities the platform has to offer, to tap into new audiences and raise awareness of their shows.
We’ll also be supporting artists through the Keep it Fringe fund, providing ad credits to artists to help them build an audience and drive ticket sales on TikTok ahead of their performances at the Fringe.
James Stafford, General Manager, Operations & Marketing, TikTok UKI & Nordics said;
” We are delighted to partner with the Fringe festival for a second year running, as the Official Virtual Stage.
The Edinburgh Festival Fringe Society’s mission is to give everyone a stage and everyone a seat, and this is something that resonates so much with us at TikTok, as we aim to connect global audiences with the next generation of creative talent.
This year we are also thrilled to see so many TikTok creators making their debuts at the festival. We watch on in awe as our community of stars continues to shine in Edinburgh and beyond.”
Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said;
‘We’re delighted to welcome the return of TikTok to the Fringe this summer as the virtual stage of the festival. As one of the world’s largest social media platforms, artists will have the opportunity to be discovered by new audiences who can engage with them virtually and then experience the live show here in Edinburgh. We’d also like to thank the team at TikTok for their kind support of our Keep it Fringe fund, a new project launched earlier this year, to support fifty artists and companies in bringing work to the Fringe this summer.’
To find out more about Tik Tok, visit here…
To find out more about this year’s Edinburgh Festival Fringe, visit here…