Royal Ballet and Opera launches branded content

Today, the Royal Ballet and Opera launches The Story Stage. A strategic first in the arts and cultural sector, The Story Stage will see the Royal Ballet and Opera partnering with leading brands to tell stories across a range of digital platforms from social media to the Royal Ballet and Opera website.

The Story Stage will reveal to highly engaged audiences how the Royal Ballet and Opera achieves artistic excellence and craft, underpinned by its commitment to sustainability. This branded content will access world-class dancers, musicians, performers and theatre craft professionals, giving brand partners authentic association with art at the highest level.

This news comes after the Royal Opera House announced that it would be evolving its name to become the Royal Ballet and Opera from the start of its 2024/25 Season. This move showcases that both ballet and opera are performed at the Royal Opera House, increasing opportunities for more audiences, for more brands to partner and to support the drive for long-term financial sustainability.

Chief Commercial Officer at the Royal Ballet and Opera, Sophie Wybrew-Bond, said:

“Stories have always been at the heart of the Royal Ballet and Opera, creating unforgettable experiences, and building long-lasting loyalty among our audiences. Now, we are bringing that expertise and excellence to brands around the globe, telling stories that resonate with new and existing audiences and sharing the power that only the arts can bring.”

How productions are realised and artists reach the top of their game is a rich seam of storytelling in its own right. The Royal Ballet and Opera is home to every skillset imaginable – from costume design to creation, to specialist therapies for the dancers, to producers relaying shows live in cinemas around the world. For the first time, the Royal Ballet and Opera will create evergreen stories that go behind the scenes to engage audiences more deeply in its work, with proof that pulling back the curtain to give audiences an inside perspective can drive huge engagement and an appetite to discover more.

The Story Stage will nurture partnerships between the Royal Ballet and Opera and likeminded brands sharing similar core values. In turn, this will allow brands to connect with audiences on a deeper level, as well as creating content they can host on their own channels, while providing vital insight and engagement metrics.

To find out more about the Royal Ballet and Opera, visit here…

Written by Theatrefullstop