Today, the Royal Ballet and Opera launches The Story Stage. A strategic first in the arts and cultural sector, The Story Stage will see the Royal Ballet and Opera partnering with leading brands to tell stories across a range of digital platforms from social media to the Royal Ballet and Opera website.

The Story Stage will reveal to highly engaged audiences how the Royal Ballet and Opera achieves artistic excellence and craft, underpinned by its commitment to sustainability. This branded content will access world-class dancers, musicians, performers and theatre craft professionals, giving brand partners authentic association with art at the highest level.

This news comes after the Royal Opera House announced that it would be evolving its name to become the Royal Ballet and Opera from the start of its 2024/25 Season. This move showcases that both ballet and opera are performed at the Royal Opera House, increasing opportunities for more audiences, for more brands to partner and to support the drive for long-term financial sustainability.

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Today, The Royal Ballet and The Australian Ballet are delighted to announce that #WorldBalletDay 2022 will be the biggest yet.  Over 60 companies, from 6 continents, will come together online onWednesday 2 November 2022 to celebrate the power of dance.

Join over the course of the day to watch rehearsals, classes and behind-the-scenes exclusives – all streamed for free, and offering glimpses of ballet’s biggest stars and up-and-coming performers. Following on from the success of last year – which saw over 50 companies take part – the celebration will showcase the very best of the art form, both in terms of its long history and its vibrant future.

The line-up of participating companies includes 14 companies taking part for the very first time, including Les Ballets de Monte-Carlo, Joffrey Ballet and The Washington Ballet. They will join a list of returning favourites: American Ballet Theatre, Paris Opera Ballet, National Ballet of Japan, Cape Town City Ballet and over 50 others. A full list is available on the #WorldBalletDay website.

Fans young and old are invited to join in online by sharing a video of themselves performing a piece of choreography inspired by The Sleeping Beauty, as demonstrated by Royal Ballet Principal Anna Rose O’Sullivan. No ballet experience is necessary, and choreography can be adapted. Content should be shared using #WorldBalletDay for a chance to be featured on the day.

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At the age of 7, whilst his father was serving at the front towards the end of WWII, a young Rudolph Nureyev would, alongside his mother and 3 siblings watch ballet performance Songs of the Cranes at the Ufa Opera House, Russia – and it is was this performance that would align Nureyev onto a path to becoming one of the ballet world’s greats. He very early on showcasing his need to rebel a very set in stone structure and world, and imprint a language all of his own, developing his own emotive style that would go on to be celebrated and replicated. A celebration of his contribution to the ballet world, Nureyev Legend & Legacy passes on the baton also, celebrating the talent of tomorrow.

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