Today, the Royal Ballet and Opera launches The Story Stage. A strategic first in the arts and cultural sector, The Story Stage will see the Royal Ballet and Opera partnering with leading brands to tell stories across a range of digital platforms from social media to the Royal Ballet and Opera website.
The Story Stage will reveal to highly engaged audiences how the Royal Ballet and Opera achieves artistic excellence and craft, underpinned by its commitment to sustainability. This branded content will access world-class dancers, musicians, performers and theatre craft professionals, giving brand partners authentic association with art at the highest level.
This news comes after the Royal Opera House announced that it would be evolving its name to become the Royal Ballet and Opera from the start of its 2024/25 Season. This move showcases that both ballet and opera are performed at the Royal Opera House, increasing opportunities for more audiences, for more brands to partner and to support the drive for long-term financial sustainability.