Today, the Olivier Awards unveils partnerships for 2026, including Cunard as new Headline Partner for the event, and the BBC as Broadcast Partner. The ceremony will take place on Sunday 12 April and will mark the 50th anniversary of the awards, which were established in 1976.
As Headline Partner, Cunard further strengthens its long-standing connection with world-class theatre and commitment to supporting the arts, prevalent both on board their ships and ashore. Cunard takes the wonder of the West End to the open ocean, both through its core on-board entertainment programme which includes the Olivier Award-winning Come From Away (2019 Best New Musical winner) and Pride And Prejudice* (*Sort Of) (2022 Best Entertainment or Comedy Play winner), and through its dedicated London Theatre at Sea voyages, offering guests exclusive performances from leading talent and sharing behind-the-curtain secrets of the Olivier Awards. Additionally, Cunard gives its name to the Cunard Best New Musical award, marking a new phase for this prestigious partnership.