The Olivier Awards 2026 with Cunard will shine a spotlight on the impact of theatre across the UK with the launch of Love Your Local Theatre, celebrating the vital role local theatres play as incubators of talent, championing creativity, connection and culture in communities beyond London.

At the heart of the campaign is a nationwide social media drive inviting audiences to share what their local theatre means to them. Participants are encouraged to post a video, image or graphic celebrating their chosen venue, using the hashtag #LoveYourLocalTheatre. Each eligible post will be entered into a prize draw, with one winner receiving an unforgettable theatre experience of two tickets to the Olivier Awards 2026 with Cunard, a two-night stay at The May Fair Hotel, and £500 in Theatre Tokens to spend at one of 300+ theatres nationwide. The prize draw is open until 11.59pm on Thursday 5 March.
Marking its 50th anniversary, the Olivier Awards will see past winners and nominees recognise the local venues that first inspired them and nurtured their talent. By celebrating these formative connections, Love Your Local Theatre will emphasise the importance of theatres across the breadth of the UK in developing world-class creatives and sustaining the wider theatre ecosystem.
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