After being recognized as Billboard’s Latin Woman of the Year, global recording artist Karol G officially kicks off the summer with the release of her highly anticipated new single, Si Antes Te Hubiera Conocido. This merengue promises to capture the hearts of her fans worldwide, fulfilling the star’s promise on social media to deliver this year’s summer anthem. Si Antes Te Hubiera Conocido, a track produced in partnership with Coke Studio, underscores the global impact of Latin music in mainstream pop culture, with Karol G as the main artist of this significant collaboration. The single is now available on all digital platforms. The song that officially kicks off the summer of 2024 is accompanied by a music video directed by Pedro Artola, produced by WeOwnTheCity and filmed in the Dominican Republic.
The story takes place in a cozy beachside establishment, where Karol plays the role of a waitress challenged and empowered by a fellow waitress to sing at the karaoke bar. As the artist begins to perform the song, a celebratory atmosphere spreads to everyone present to the point of becoming such a big party that not even the police can resist. The video captures the authentic Caribbean flavor, transmitting the vibrant energy of Karol’s music and of all the participants who dance with her.