Alkaline and New Era Productions are pleased to officially announce that their signature event, New Rules Festival, will take place on April 17, 2025, at the OVO Arena Wembley in London, United Kingdom. This concert will see one of Jamaica’s most prominent contemporary dancehall figures returning to the UK after eight years. Dubbed a landmark event for fans and followers of the genre, the iconic OVO Arena Wembley, a premiere venue, will showcase one of the most highly anticipated dancehall events.

“It’s been in the works for some time now, and I know my fans in the UK have been waiting a long time, and now the date is locked. So, get your tickets,” Alkaline added.
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