Norwich Theatre, one of the leading cultural institutions in the UK, has released the findings of a survey that sheds light on theatre attendance patterns across Britain. In the survey of over 2,000 British adults, it was found that almost one in four Brits (24%) have never attended a theatre performance.
The survey aimed to understand the barriers that prevent people from experiencing live theatre, and when asked what would encourage them to go to the theatre more often over half of the respondents (55%) cited lower ticket prices.
To ascertain the extent to which this impacts the younger generation, respondents with children were asked how often they take their children to the theatre, which found that over half of families (54%) take their children to the theatre less than once a year, or not at all.