Can the concept of ‘us’ and ‘them’ ever become a thing of history? Sadly, probably not. Who or what creates this notion of ‘the other’? Is it an event? A series of events? The ruling power at that point in time? An influential publication or speaker? Or a combination of these factors? What’s paramount in the West is that daily life has been directly effected by the devastating events of 11th September 2001, we now live in a world where we are constantly on alert and are told that we live in threat of one of our biggest enemies. The media have created a narrative of who to fear, and dangerously building up stereotypes about certain cultures and faiths.