Today, Cathay Pacific announces an industry-defining entertainment partnership with West End theatre group, LW Theatres. The premium travel lifestyle brand has become the first Official Airline Partner for the theatre group.
The Hong Kong home carrier’s investment in UK theatre is one of the most significant in West End history. It will see Cathay having a presence across all six of LW Theatres’ world-famous venues in Central London including His Majesty’s Theatre, Theatre Royal Drury Lane and The London Palladium and will help the theatre group to continue its commitment to reinvest all profits into the conservation and development of its iconic venues, alongside ongoing customer-first innovation initiatives.