The role of the marketer is crucial, especially in a day and age where trends change at speed. But what does it take to deliver a successful campaign? A great product is key, however Tom Hunter breaks down exactly it takes to keep people talking about THAT event or product.
Hi Tom, you are the head of marketing at Icebar London which is renowned for it’s frozen aesthetic. What can visitors expect to experience at the venue?

ICEBAR LONDON is the UK’s only permanent ice bar and we partner with the famous ICEHOTEL in Northern Sweden in order to create what we hope is a truly unique -5°C experience in the centre of the city.

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A butch superhero starring in the latest Hollywood blockbuster, or rather a weedy geek in a back-to- school advertisement. Many characters, many possibilities, but for a lot of budding actors ONE ‘type’. The first thing to mention is that whatever ‘type’ you are reflects nothing about you personally or your behaviour as a human being, actually it makes you more certain as a performer and clearer in choosing characters you are likely to take on and play.

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