You know Christmas is just around the corner when you see the beautiful illuminations in Central London being draped above the hustle and bustle. Onlookers stop and stare as these jaw dropping creations signify the end of yet another year. To celebrate Christmas season, we’ve teamed up with ICEBAR London and Theatre Tokens to giveaway a drinks experience for 2 and vouchers. 

The role of the marketer is crucial, especially in a day and age where trends change at speed. But what does it take to deliver a successful campaign? A great product is key, however Tom Hunter breaks down exactly it takes to keep people talking about THAT event or product.
Hi Tom, you are the head of marketing at Icebar London which is renowned for it’s frozen aesthetic. What can visitors expect to experience at the venue?

ICEBAR LONDON is the UK’s only permanent ice bar and we partner with the famous ICEHOTEL in Northern Sweden in order to create what we hope is a truly unique -5°C experience in the centre of the city.

Imagine spending the evening in a real winter wonderland! Everything inside the Icebar is made out of beautiful ice harvested from the frozen Torne River in Jukkasjärvi, Northern Sweden. The Torne River has long been regarded for its water’s purity, and every year the bar is transformed with a new design by skilled designers and sculptors.

London has to be one of the richest cities in the world in terms of the countless entertainment and dining options that are on offer. But how, with that much choice, can a decision be made as to where to go and what to do? Well, ICEBAR London’s Tom Hunter may very well be on hand to make your decision that much easier, as he speaks to Theatrefullstop about the venues unique ice sculptors, collaborating with Sweden’s very own ICEHOTEL and why London rocks!

Hi Tom! You’re the Head of Sales and Marketing for the very forward thinking and trendy, ICEBAR LONDON. How would you describe the venue in a sentence?