It’s official, this era can now be defined as the self promoting, self made era. No longer are we to wait for the latest news bulletins on the 6’oclock news, no longer are we to wait for the latest goings on in the broadsheets; instead- we can click a button at our convenience and are presented with a plethora of videos, memes, articles, opinion pieces, opinion pieces on opinion pieces in a matter of minutes. This has now become our reality, and this is a topic that will no doubt continue making a regular occurrence within theatre, with elements of this phenomenon being picked to pieces and examined closely.