Today, the Royal Ballet and Opera launches The Story Stage. A strategic first in the arts and cultural sector, The Story Stage will see the Royal Ballet and Opera partnering with leading brands to tell stories across a range of digital platforms from social media to the Royal Ballet and Opera website.
The Story Stage will reveal to highly engaged audiences how the Royal Ballet and Opera achieves artistic excellence and craft, underpinned by its commitment to sustainability. This branded content will access world-class dancers, musicians, performers and theatre craft professionals, giving brand partners authentic association with art at the highest level.
This news comes after the Royal Opera House announced that it would be evolving its name to become the Royal Ballet and Opera from the start of its 2024/25 Season. This move showcases that both ballet and opera are performed at the Royal Opera House, increasing opportunities for more audiences, for more brands to partner and to support the drive for long-term financial sustainability.
Black millennials’ stories are having a moment on stage, and I love it so much! Between Williams’ Red Pitch, Cameron’s For Coloured Boys, and now Lanre Malaolu‘s Now I See! And it’s not even October! I tried my best to view Now I See on its own merits, as comparison can steal joy. Fortunately, it stands just fine all by itself. I saw it a few days before it ended its run at Stratford East Theatre Royal, and I hope it will be back soon.
Today, Cathay Pacific announces an industry-defining entertainment partnership with West End theatre group, LW Theatres. The premium travel lifestyle brand has become the first Official Airline Partner for the theatre group.
Critically acclaimed, chart-topping British singer-songwriter Rag’n’Bone Man, today announces the release of his incredible and uplifting third studio album, What Do You Believe In?, out 
The Camden Fringe returns for its 18th year this summer with more than 320 different productions taking place at 23 different venues across North London. Events take place over 4 weeks from Monday 29th of July to Sunday 25th August. There are 3 new venues participating this year: the historic pub theatre the Old Red Lion, the freshly relaunched Kings Head Theatre in its purpose built new home and the recently opened theatre cafe The Libra. The Camden Fringe was established in 2006 by Michelle Flower and Zena Barrie, who still do all the day to day management of the festival. Flower says: “It seems crazy to think that the Camden Fringe is now old enough to vote. We are delighted that the creative urge remains undiminished and every year there are more theatre makers, improvisers and comedians producing inventive and interesting new work that we can host.”
The Watermill Theatre are thrilled to announce the launch of their new talent development programme, Elemental, which will offer four early career artists the chance to develop expertise in their chosen discipline, build industry knowledge and fuel personal development and practise at The Watermill.
